It’s a hands-on partnership – not a course or a one-time service. From the start, we work closely with you to shape your offer, design the product, and plan how it will be launched and scaled. We take care of all the technical and strategic parts – the things that usually take up time or feel overwhelming. For the areas where you are needed (like your content, creative direction, or filming), we guide you through every step so you always know what to do and when. In short, we handle the heavy lifting and keep you focused on what you’re best at.

Yes, that’s a big part of what we do. We help you plan the entire strategy for your launch and build all the systems that support it – from waitlists and email flows to landing pages and paid ads. You’ll also get guidance on how to show up on social media, what kind of content to share, and how to speak about your offer in a way that feels natural and aligned with your brand. Our goal is to make marketing feel structured and predictable. So while you stay focused on being the face of your brand, we make sure everything behind it is set up to convert.

You’ll be involved where it matters, and free where it doesn’t. Your main focus will be the parts that only you can do – like sharing your knowledge, posting on content on social media, and recording the digital product. We’ll guide you through each step with clear instructions and timelines, so you’ll always know exactly what’s expected (and when). Most of our clients spend a few focused hours per week – but always on the creative side, not the backend. That said, the level of involvement can vary from client to client. The more actively you engage, the faster we can move – since there are parts of the process that only you can provide input on.

It depends on the type of offer we’re building and how much needs to be created upfront – but most projects move fast once we start. Typically, we aim to launch within a few months. In many cases, we’ll do a pre-sale before the full product is finished. That allows us to test the offer, validate demand, and even generate the first round of sales – often covering any setup costs before the official launch. The timeline can vary, but our focus is always on getting you live as soon as possible – without rushing the quality.

It depends on you and your business - we decide that together. We’ve worked with all kinds of digital products, including low-, mid-, and high-ticket courses, programs, communities and different coaching formats. What makes the most sense always depends on your audience, your positioning, and your personal goals. For example, if you have a large, engaged following, a low- to mid-ticket course is often the most scalable way to start. If you have a smaller, more niche following or have a highly specialized skill set, a higher-ticket program might be a better fit. Either way, we make that decision with you – based on what feels aligned and gives you the best long-term potential.

That’s great – it means you’re already one step ahead. We can either help you refine what you already have or take it to the next level by scaling it. In some cases, that means improving the offer, restructuring the content, or optimizing your systems and paid traffic for more predictable sales. In others, it’s about growing your reach and building a long-term strategy that keeps your product alive and growing – not just for one launch, but for the long run.